Smile it’s Monday!
Hi Mobilistas
Thanks for your participation and interest! MobileMonday is hibernating during the summer, enjoying the sun, swimming in the crystal clear Swiss lakes and checking out great new mobile software.
We’re currently planning the next 10 MoMo events. So if you feel you want to contribute, to host or to sponsor an event, feel free to contact us.
Your MoMo Switzerland team!
MobileMonday #16
When: Monday June 7, 2010, 18:00
Location: UAS Northwest Switzerland, Brugg-Windisch (→map, situation plan)
Topic: Near Field Communication: Technology and Applications
Format: Short presentations by experts will be followed by interactive discussions.
Who attended : see the participants list
Summary:
A recent report launched by KPMG and ETH has have shown how new mobile payment processing and ticketing processes are used at Swiss companies (Mobile Contactless Payment and Mobile Ticketing)
At this MoMo Event #16 we want to approach NFC from various directions: Technology, security, business models and possible applications in the field of mobile contactless payment, mobile ticketing, mobile access, mobile marketing etc. The technology is ready and NFC technology based services for the mobile phone have been emerged, still we are awaiting the big rollout of these products and services.
In this MoMo event we want to give a summary about where we are:
Speakers:
 Nick Mirza The Human Chain Ltd |
Nick Mirza works since 2009 as Business Development Manager at “The Human Chain Ltd”. There he is working with partners that are moving towards launching mobile services with NFC. Before that position Nick was working at Nokia and worked as Business Development Manager for NFC Consumer Services. In his presentation Nick will focus on NFC experiences in Europe and talk on recent projects in the field of transport and payment. |
 Thomas Thaler Trueb AG |
Thomas Thaler is CTO of Trueb AG and responsible for innovation, research and development. Trueb is the leading international manufacturer and supplier of smart cards and one of the leading providers of access solutions and e-ticketing. In his presentation Thomas Thaler will talk about the role of Trueb as TSM in the NFC ecosystem and the technological challenges on the way to being a TSM. |
 Roland Greber PostFinance AG |
Roland Greber is working as product manager in the field of m-payment at PostFinance. He has an in-depth know-how about “plastic money”, e-payment, mobile-payment and NFC. In his presentation Roland Greber will look at NFC from a user and card holder point of view and share the experiences PostFinance made with mobile payment. |
 Geoffroy Raymond Tegona SA |
Geoffroy Raymond is CEO at Tegona SA. Tegona is specialized in software development of secure applications for smartcard systems, NFC devices and the Internet of things. The company is involved in public and private worldwide projects. In his presentation Geoffroy will talk about a ticketing project in the football field which is based on NFC technology. The focus of this project is on access control. The first pilot will start in July with a major African football club. |
 Oliver Stäcker Transformer Werbeagentur AG |
Oliver is co-founder and creative director of the Transformer Werbeagentur AG. Transformer is a advertising agency based in Zurich. Since 2007 Transformer runs for crossmedia purposes the inhouse unit “transformer mobile lab” with a strong focus on mobile tools and mobile marketing. In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and bluetooth. |
 Alexander Schümperli CEO, ePark24 AG |
Alexander Schümperli is the CEO of e24 AG. e24 has a strong focus on mobile services (mobile payment, mobile access, mobile ticketing). e24 enabled mobile parking with many partners and implemented a solution for mobile ticketing with the Pizolbahnen. Alexander will give a presentation of “touch’n'pay”, a field test for self service shopping implemented by e24 and its partners. The “touch’n'pay” self shopping process supports access out of hours, automatic product recording and mobile payment. |
 Dominik Gruntz Fachhochschule Nordwestschweiz |
Dominik Gruntz is professor for Software Design and Architecture at the Institute for Mobile and Distributed Systems at the University of Applied Sciences Northwestern Switzerland. Together with Noser Engineering he participated in the development of the Android core libraries. Recently he supported e24 in the development of their NFC field test. Dominik will look under the hood of the touch’n'pay solution and present details on how NFC applications may be implemented on a Java phone and how the secure transmission of payment data to the server can be implemented. |
When: Thursday (exceptionally not Monday!) May 6, 2010 , 18:00 (program begins at 18:30) to 21:00 Location: Conference Centre Varembé (CCV), 9-11 rue de Varembé, Geneva, Switzerland Map
Mobile Monday workshop at Lift10 
Mobile Monday Switzerland workshop will bring mobility at the heart of the Lift10 conference addressing 1000 participants from 40 countries. This year’s topic “Connected People” is just the right one for mobile innovation: people. Known as end-users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. Come and discuss with us social and cultural success factors and the technology cocktail of smartphones, application stores. And enjoy drinks and cocktail with Lift and MoMo “mobile connected people“. They will present their views on the following topics :
Format for this meeting: Short presentations by MoMo speakers from chapters worldwide, followed by panel.
Invited Speakers
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Daniel Appelquist, Vodafone Group R&D Daniel is Founder at MobileMonday London and technology strategist leading Social Media Research at Vodafone Group R&D. Co-founder of W3C Mobile Web Initiative. He will present best pratices for moving ahead. Web site , Blog |
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Sivakumar Kuppusamy, net mobile, NTT DoCoMo Sivakumar Kuppusamy is head of R&D at net mobile. He has a passion for mobile and for innovative technologies and services in mobile industry. He wonders about users getting crazier than ever with mobile Web and apps. He will give his perspective on mobile and Web convergence. Web site |
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Monty Metzger, Founder & CEO, Ahead of Time Monty Metzger is an Entrepreneur, Blogger and Trend-Scout, currently CEO at Ahead of Time. He studied Business Administration in Germany and Switzerland and specialized early on Electronic Marketing.The presentation will cover future of mobile media and current trends. Web site , Blog, Profile, Twitter |
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Katrin Verclas, MobileActive.org Katrin Verclas loves all things mobile. She is the co-founder and editor of MobileActive.org, a global network of practitioners using mobile phones for social impact.Katrin is currently working on mobile projects in governance, accountability, and political participation in emerging democracies. She has written widely on mobile phones in citizen participation and civil society organizations, mobile phones in health and for development. She is a co-author of Wireless Technology for Social Change, a report on trends in mobile use by NGOs with the UN Foundation and Vodafone Group Foundation, and author of A Mobile Voice: The Use of Mobile Phones in Citizen Media. Web site , Blog, Twitter |
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Peter Vesterbacka, Smallbazaar Peter’s tag line is “change the world”. He started 10 years ago by launching a mobile bazaar and founding Mobile Monday community that we know it today. His current mobile start-ups rock the way movies are produced, interact with 4-years children in kindergarten and bring new ideas to venture incubation. Web site , Profile |
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Jukka Kiiskinen, Nokia Jukka is head of internet services at Nokia and will discuss their perspective on new media. Nokia has for many years connected people, places and services. New Ovi developpers competitions and devices like Nokia N8, enable people to create compelling content, connect to social networks and enjoy Web TV programs or Ovi Store apps. Web site |
Registration Our MoMo workshop will be free as usual. MoMo Switzerland members can attend Lift10 at 20% discount. Please register to the MoMo event to receive the discount code before registering at MoMo.
Host Claude Florin, A3 Angels and Sid Arora, IBM. Introduction slides here.
Sponsor : Thank you to our sponsor who help make this a free event.
On 4th of May 2010 Nokia organizes Developer Forum in Zurich. This event targets mobile application developers and anybody interesting in knowing more about Nokia Ovi Services, latest Nokia phones and Qt development. You can register for this event here http://www.amiando.com/NokiaMobileDevelopersForumZurich.html, the event is free to attend so please hurry up as places are limited!
There is also a great news for Swiss mobile applications developers – Nokia is running an application development competition. The following strong Swiss brands are awaiting your Ovi app concept: Swisscom, SBB or Whiteout. The best app concept per brand will be awarded with 10‚000-15‚000 CHF. All information and requirements you will find here: http://www.nokiaappforum.com/competition_en/switzerland-developer-competition_en
When: April 12th, 2010 18:00 registration – 18:30 General Assembly – 19:00 Program until 21:00
Location: Swisscom AG, Genfergasse 14, CH-3000 Bern Map
Topic
Mobile-marketing has been touted as the next big thing in the mobile industry since several years now. This session will tell you where exactly the mobile marketing and advertising industry finds itself today, the challenges that remain, and the significant opportunities that it will bring companies across the mobile and digital value-chain, as these issues become resolved and mobile turns into a truly intelligent 1-2-1 marketing medium. We will discuss :
Format for this meeting:
Host
Claude Florin, Hewlett-Packard
Peter Angelos, Mobile Monday Switzerland
Invited Speakers
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Vincent Rithner, Sobees Vincent is co-founder & CTO sobees, a company dedicated to social information aggregation. His presentation will focus on using social information on web, mobile and other devices for promoting events or brands such as Alinghi. Web , Blog , Twitter, Profile |
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Ronie Bürgin, web2com, Publigroupe Ronie is Head of Mobile at web2com specialized in the consulting and implementation of online, mobile and search-engine advertising and cross-media campaigns. Ronie will describe how mobile as an ad-channel fits into media-plans today and in the future and how it compares with other online/offline ad-channels. Web site Profile |
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Mark Forster, OnEmotion Mark is CEO OnEmotion, supplying interactive solutions to advertising agencies, brands and operators including: mobile marketing (SMS/MMS/WAP), content production (Games), portals. Previously he worked for Minick and has been a brand manager in the food and PC industries. He will present approaches for mobile ad servers and in-game promotion. Web site , Profile |
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Nicholas Heller, Google Nicholas is Business Development Manager EMEA at Google. Previously he was responsible for digital media Business at MTV Networks and founded Degrees of separation Inc. He will discuss the growth of the mobile internet, how it relates to advertising and planning of digital media assets across multiple platforms. Web site , Blog, Profile |
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Marc Lamarche, Edipresse Marc Lamarche leads the development of mobile activities at Edipresse. He will present his experience and best practices about how to advertise without damaging user experience. Web site , Twitter, Profile |
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Julia Martin Rovira, Procter and Gamble Julia is part of Procter & Gamble’s digital marketing team . P&G is a leading consumer brand in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies. Since 2006 they have experimented with mobile marketing. Julia will present P&G’s views on what consumers want and don’t want from mobile marketeers. Web site |
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Panel session Additional speakers may join our panel session. |
There is no cost, but we highly encourage you to register in advance using our registration page.
Thanks to our event sponsors who are helping us making this event free.
On Monday March 1, 2010 we conducted the first outdoor Mobile Monday Switzerland event on the Polyterrasse in Zurich.
We took a chance when we scheduled this two-hour Hands-On Mobile Augmented Reality event for the first day of March. It could have been raining, snowing or windy. The day before, on February 28, when we were doing our rehearsals on the Polyterrasse, it was cold and very windy. But, for the final event on the afternoon of March 1, the weather was a mild and not too bright.
There were over 100 people in attendance and 10 people were available, wearing gold sashes, to demonstrate the latest Augmented Reality applications on mobile devices. Sometimes it was difficult to see much on the small mobile device screen, but people were patient and waited their turns to see the demos.
Thank you to Gbanga’s Matthias Sala for organizing the field trips as well as showing many mobile AR game applications, to Sibylle Peuker and Martin Feuz for showing the overview of three or four popular applications and browsers (including Layar, Wikitude, Junaio and AcrossAir), to Gilad Geron for showing five different outdoor/geo-tourism type of applications on iPhone and Android, to Till Quack, Marc Steffen and Herbert Bay for showing the kooaba visual search (Interactive Print) and the Google Goggles applications and to our out-of-town guests, Peter Meier (CTO of metaio) and Martin Lechner (CTO of Mobilizy) who stayed after the Augmented Reality DevCamp Zurich.
We are glad that Peter and Martin were available during Mobile Monday Switzerland for our members to ask questions and see the demos first hand from the architects of two of the leading platforms for Mobile Social Augmented Reality.
After about an hour and a half of demos, it was beginning to get cold outside. We all moved to the bQm.li just below the Polyterrasse and enjoyed networking in the casual college bistro atmosphere.
Thank you to all who attended and contributed to this great event!
MobileMonday #12
When: February 1st , 2010 18:00 (program begins at 18:30) to 21:00
Location: HES-SO, Boulevard de Pérolles 80, CH-1705 Fribourg. Auditorium B30.20
Topic
Mobile and web are converging. How will new platforms like Android benefit from this convergence? Will the new platforms, such as Android facilitate mobile-web convergence and eventually replace the existing options? What are the available Android devices in 2010 and what kind of new devices should we expect: smartphones, net-books, machine to machine communications ? And what is the technical evolution of Android and Chrome platforms?
Format for this meeting: Presentations by experts will be followed by interactive discussions. We will have Android demonstrations and information provided by the invited speakers.
Host
Eric Gagnaux, MNG Europe
Invited Speakers
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Technical and business strategies Android Panel discussion. Web site |
 Jakob Feyissa, HTC |
HTC devices for Android Jakob works at HTC Europe. He will present the Nexus One device runing Android 2.1 with key enhancements and applications. Web site |
 Xavier Bertschy, CityOnline.net |
CityOnline.net Xavier is at the head of this web and multimedia agency and founder of CityOnline.net , cityguide Web site |
 Jörg Pleumann, Noser Engineering |
Android – the philosophy, the ecosystem Dr. Jörg Pleumann is a technical lead at Noser Engineering AG and a founding member of the Open Handset Alliance. Web site |
 Robertas Jasaitis, TeleSoftas |
Benefits of an Android platform from a developer perspective Robertas is a software engineer at TeleSoftas, he will present Android platform and architecture. Web site |
 Mario Ramalho, Infoteam |
Web&Mobile Solutions at Infoteam Mario is manager of the team Web & Mobile at Infoteam. He will present swissinfo.ch a news application. Web site |
Click here for program details
Thanks to our event sponsors who are helping us making this event free.
Augmented Reality is one of the hot trends for mobile in 2010.
There are many different aspects to be 
explored:
If you want to get up to speed or to share with others what you are doing on topics related to Augmented Reality, a special event dedicated to the many facets of Augmented Reality is being planned for you! It is being organized separately from MoMo by some of the Mobile Monday Switzerland committee and, like Mobile Monday Switzerland events, it will deliver highly interactive and high quality content.
When: March 1, 2010 9h00-16h00
Where: the IBM Innovation Center Zurich
Format: this is an unconference. Session suggestions can be made any time. The final schedule will be determined on the morning of March 1 based on the interests of participants and the availability of session leaders.
Fee: there is no cost to attend this special event.
To participate, you must register in advance by going to AR DevCamp Registration Form.
We thank IBM developerWorks for hosting the AR DevCamp Zurich. If you wish to associate your company with this event, please contact us for more information.
Immediately following AR DevCamp Zurich, beginning at 16h00, there will be a special Mobile Monday Switzerland Hands-On event. See our programme page for Mobile Monday March 1, 2010 for more information and separate registration.
As we reach the end of 2009, your Mobile Monday Switzerland committee would like to thank all our members, speakers, hosts and sponsors for a GREAT year!
A few dedicated people would probably still being organizing MoMo events if you didn’t come, but (let’s be honest) we have more fun when we have a crowd!
The Mobile Monday Switzerland chapter has reached critical mass. Over the course of 2009 nearly 350 of you took time out of your busy schedules, some coming from other countries (Germany, France, Lithuania, UK, Austria) or across Switzerland, to attend one or more of our events. We say “critical mass” because we have entered a viral stage of growth (each meeting is larger than the previous) thanks to your telling your friends and colleagues about our meetings. And, not only are people attending, we want to thank you for all your interaction, questions, feedback in various forms.
Your inputs over the past year have helped us to make sure our topics and speakers are meeting the needs of a rapidly expanding and diverse group of people. To quickly get a snap shot of our past events, please visit this page. If you would like to learn more about a topic we covered or download the slides, the individual event pages remain available for reference.
Your Mobile Monday Switzerland committee is looking ahead and hope that you will find our 2010 schedule of meetings equally (or even more) interesting. As announced at our recent meeting, the next MoMo will be on February 1 in Fribourg on the campus of the HES-SO. This event will be focusing on Android applications and how Android is changing the mobile landscape.
We are also experimenting with new formats for our meetings in the next few months. Stay tuned to learn more about how you can prepare for a very “hands on” event featuring Augmented Reality, one of the hottest emerging trends in mobile in 2009, which will take place in Zurich on March 1, 2010. Hint: get a smart phone!
Near Field Communications (NFC) will be our topic for April 2010. Since the first Monday in April is a holiday, please mark your calendars and plan to join us on April 12, 2010.
Remember that Mobile Monday is a global phenomenon. Wherever you are traveling in the world, please remember that through this chapter you are a member of a larger organization. There are Mobile Monday meetings in many cities. We hope that you will introduce yourself to those other chapters and share with us what you learn from them so that we may continue to grow.
We do not ever expect to reach the size of the biggest Mobile Monday chapters around the world, but we will continue strive to bring you high quality content and an environment in which you can meet and get to know mobile industry professionals in Switzerland.
The Mobile Monday Switzerland team wishes you and all those around you a very, very Happy Holiday season and we look forward to seeing you in 2010!
Mobile Social Networking Today and in the Future
Host: Christine Perey, PEREY Research and Consulting, industry analyst
Date: Monday, December 7, 2009 registration begins at 18:00 (program begins at 18:30). close at 21:00
Venue: ETH Zurich, Lecture room 5E ETHZ Main Building
Social networking services come in many sizes and flavors to appeal to people with a wide range of languages, cultures and objectives. Many services are accessible both from the PC connected to the Web with a broadband network as well as a phone using a mobile network. What are the technology platforms for mobile social networks? How are companies currently providing mobile social networks driving growth and overcoming obstacles? What are the newest developments and what does the future hold for this category of services?
Format: This meeting will begin with an overview of current Mobile Social Networking trends and presentation of the conclusions of Informa Media and Telecom’s new market research report on the topic. Following the analyst presentation, the executives of four companies providing mobile social networks and social media hosting services will describe their unique strategies for success.
Mobile Social Networking industry overview:
Invited speakers:
For more information on the program, please visit our Mobile Monday meeting #11 web page
Sponsors:
2009-2010 season sponsors
Media sponsor
Blog in focus
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