MobileMonday Switzerland

Connected people workshop @ Lift10

When: Thursday (exceptionally not Monday!) May 6, 2010 , 18:00 (program begins at 18:30) to 21:00 Location: Conference Centre Varembé (CCV), 9-11 rue de Varembé, Geneva, Switzerland Map

Mobile Monday workshop at Lift10 Mobile Monday Switzerland workshop will bring mobility at the heart of the Lift10 conference addressing 1000 participants from 40 countries. This year’s topic “Connected People” is just the right one for mobile innovation: people. Known as end-users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. Come and discuss with us social and cultural success factors and the technology cocktail of smartphones, application stores. And enjoy drinks and cocktail with Lift and MoMo “mobile connected people“. They will present their views on the following topics :

• Communities : Web 2.0 celebrated the so-called “amateur revolution” and triggered the “Mobile Web“. What did we learn in the past 5 years? How is the the mobile Web progressing and what are social / technical challenges ahead?
• Old new media : Newspapers are struggling, TV is not sure of what the future holds, Music consumption has moved away from the major record companies. What is the role of mobile media and entertainment in this new media space and how will mobile engage people?
• Evolution of privacy : what is privacy in the 21st Century? Is personal security threatened by the massive collection of data? How much will people share location, phone contacts and real-time messages.

Format for this meeting: Short presentations by MoMo speakers from chapters worldwide, followed by panel.

Invited Speakers

	Daniel Appelquist, Vodafone Group R&D Daniel is Founder at MobileMonday London and technology strategist leading Social Media Research at Vodafone Group R&D. Co-founder of W3C Mobile Web Initiative. He will present best pratices for moving ahead. Web site , Blog
	Sivakumar Kuppusamy, net mobile, NTT DoCoMo Sivakumar Kuppusamy is head of R&D at net mobile. He has a passion for mobile and for innovative technologies and services in mobile industry. He wonders about users getting crazier than ever with mobile Web and apps. He will give his perspective on mobile and Web convergence. Web site
	Monty Metzger, Founder & CEO, Ahead of Time Monty Metzger is an Entrepreneur, Blogger and Trend-Scout, currently CEO at Ahead of Time. He studied Business Administration in Germany and Switzerland and specialized early on Electronic Marketing.The presentation will cover future of mobile media and current trends. Web site , Blog, Profile, Twitter
	Katrin Verclas, MobileActive.org Katrin Verclas loves all things mobile. She is the co-founder and editor of MobileActive.org, a global network of practitioners using mobile phones for social impact.Katrin is currently working on mobile projects in governance, accountability, and political participation in emerging democracies. She has written widely on mobile phones in citizen participation and civil society organizations, mobile phones in health and for development. She is a co-author of Wireless Technology for Social Change, a report on trends in mobile use by NGOs with the UN Foundation and Vodafone Group Foundation, and author of A Mobile Voice: The Use of Mobile Phones in Citizen Media. Web site , Blog, Twitter
	Peter Vesterbacka, Smallbazaar Peter’s tag line is “change the world”. He started 10 years ago by launching a mobile bazaar and founding Mobile Monday community that we know it today. His current mobile start-ups rock the way movies are produced, interact with 4-years children in kindergarten and bring new ideas to venture incubation. Web site , Profile
	Jukka Kiiskinen, Nokia Jukka is head of internet services at Nokia and will discuss their perspective on new media. Nokia has for many years connected people, places and services. New Ovi developpers competitions and devices like Nokia N8, enable people to create compelling content, connect to social networks and enjoy Web TV programs or Ovi Store apps. Web site

Registration Our MoMo workshop will be free as usual. MoMo Switzerland members can attend Lift10 at 20% discount. Please register to the MoMo event to receive the discount code before registering at MoMo.

Host Claude Florin, A3 Angels and Sid Arora, IBM.  Introduction slides here.

Sponsor : Thank you to our sponsor who help make this a free event.

When: April 12th, 2010 18:00 registration – 18:30 General Assembly – 19:00 Program until 21:00

Location: Swisscom AG, Genfergasse 14, CH-3000 Bern Map

Topic
Mobile-marketing has been touted as the next big thing in the mobile industry since several years now. This session will tell you where exactly the mobile marketing and advertising industry finds itself today, the challenges that remain, and the significant opportunities that it will bring companies across the mobile and digital value-chain, as these issues become resolved and mobile turns into a truly intelligent 1-2-1 marketing medium. We will discuss :

• Status of mobile marketing today
• Mobile advertising as component of cross-media campaigns
• Mobile marketing case-studies

Format for this meeting:

• A statutory General Assembly of Mobile Monday Switzerland will be held briefly at the beginning of the meeting : agenda posted here.
• Presentations by experts will be followed by interactive discussions.

Host
Claude Florin, Hewlett-Packard
Peter Angelos, Mobile Monday Switzerland
Invited Speakers

	Vincent Rithner, Sobees Vincent is co-founder & CTO sobees, a company dedicated to social information aggregation. His presentation will focus on using social information on web, mobile and other devices for promoting events or brands such as Alinghi. Web , Blog , Twitter, Profile
	Ronie Bürgin, web2com, Publigroupe Ronie is Head of Mobile at web2com specialized in the consulting and implementation of online, mobile and search-engine advertising and  cross-media campaigns. Ronie will describe how mobile as an ad-channel fits into media-plans today and in the future and how it compares with other online/offline ad-channels. Web site Profile
	Mark Forster, OnEmotion Mark is CEO OnEmotion, supplying interactive solutions to advertising agencies, brands and operators including: mobile marketing (SMS/MMS/WAP), content production (Games), portals. Previously he worked for Minick and has been a brand manager in the food and PC industries. He will present approaches for mobile ad servers and in-game promotion. Web site , Profile
	Nicholas Heller, Google Nicholas is Business Development Manager EMEA at Google. Previously he was responsible for digital media Business at MTV Networks and founded Degrees of separation Inc. He will discuss the growth of the mobile internet, how it relates to advertising and planning of digital media assets across multiple platforms. Web site , Blog, Profile
	Marc Lamarche, Edipresse Marc Lamarche leads the development of mobile activities at Edipresse. He will present his experience and best practices about how to advertise without damaging user experience. Web site , Twitter, Profile
	Julia Martin Rovira, Procter and Gamble Julia is part of Procter & Gamble’s digital marketing team . P&G is a leading consumer brand in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies. Since 2006 they have experimented with mobile marketing. Julia will present P&G’s views on what consumers want and don’t want from mobile marketeers. Web site
	Panel session Additional speakers may join our panel session.

Registration

There is no cost, but we highly encourage you to register in advance using our registration page.

Sponsors

Thanks to our event sponsors who are helping us making this event free.