MoMo #25: Social Media, Is it all hype or are there real revenues to be made?

When: Monday July 4th, from 6.30pm.

Where: HyperWeek, Rue de La Colline 10, 1205 Geneva

How has social-media impacted different industries and our lives today?

Will the Groupon model continue to succeed? What other interesting concepts exist for social-media (eg social gaming, virtual goods, group messaging, corporate social-media.)

Come and listen to the fascinating perspectives of leading entrepreneurs, and digital-media experts who are harnessing the power of social-media in their organizations. Discuss with them how the mobile channel is complementing their activities.

Join us in Geneva on July 4th, and help celebrate the country behind most of today´s internet household names the U.S.A. and its famous Silicon Valley.


Raphael Briner, Founder & CEO Hyperweek

Raphael helps leading companies to deploy their own private social publishing platform. Hyperweek work for TV broadcasters, media companies, and brands to grow their audience with controlled and editorialized social channels.

Raphael will present key learnings from Hyperweek´s business and what the mobile channel means to him and his clients.


Edouard Lambelet, Co-founder & CEO SmallRivers

Entrepreneur, explorer – always on “learning mode”. Now co-founder & CEO of SmallRivers Initiative (creator of startup). SmallRivers is a privately held startup incorporated in Switzerland (Lausanne) and located on the EPFL campus. The company is focused on facilitating the discovery of relevant content and other people of interest on the web


Edouard Lambelet
Edouard will present and its current mobile strategy with its rollout of a mobile version underway.


Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air digital agency

Sabine helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at

Sabine Dufaux
Sabine will talk about mobile use and social media consumption in Switzerland. Relax In The Air has recently published the report “Defining Social Media in Switzerland” an overview of social media consumption and trending opportunities.


Matthias Luefkens, Associate Director Digital Media, World Economic Forum

Responsible for digital media at the World Economic Forum (; Founder of the In Your Pocket city guides ( print and online city guides to 70 European cities; formerly deputy editor in chief with EuroNews television and freelance correspondent for AFP, The Daily Telegraph and Libération, in the Baltic States from 1991 – 1996.

Matthias Luefkens
Matthias will share some fascinating insights into the use of social media and mobile phones at major Global events like the annual Davos conference. He will present his view on how social-media is enabling people to interact with world-leaders in totally new ways and his views on how the growth in smartphone adoption and new social-media services are shaking up politics, business and every day life.

Special thanks to Hyperweek for hosting the evening in their new office.


Walter Schí¤rer´s blog on each talk:


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