When: Monday June 6th, from 6.30pm.
Where: Bar Babalu, Zurich – 5 mins walk from Zurich HB (www.babalubar.ch)
Will you join us? Register your place now. RSVP here!
Just over a year ago, Steve Jobs launched the much anticipated iPad no one (except possibly Apple) could have predicted the profound effect that this would have on encouraging the Media industry to invest significant amounts of money and effort into mobile development.
Now, with tablets devices here to stay and the number of devices and platforms continuing to proliferate, many challenges still remain ranging from establishing a product development strategy of applications and mobile products, best-practice revenue and subscription models, through to changes in the editorial processes which some of these companies face.
On Monday June 6th, come and hear several industry-visionaries share their views on the future of mobile technologies and the impact on the Media industry.
Presentations will include:
Telegraph Media Group (UK) – A Year with the iPad
Tim Rowell, Director of Mobile Product Development
How the Telegraph’s iPad product development has evolved over the last 12 months culminating in the recent launch of Telegraph for IPad v2.0. Tim will be flying over from London to give an insight into the decision-making process and the customer research that led to The Telegraph’s first paid for iPad product.
Tablet Trends, the Codex Project & Intro to Mobiletechnics
Philippe Gendret, Digital Manager Edipresse & Mobiletechnics
Philippe will provide an update on the Codex project and current trends from Swiss Publishing Houses, and will also introduce Mobiletechnics – from the SMS experience to Apps, 10 years of creativity for the creative swiss mobile company based in Biel.
The Nuts and Bolts of a Social News Reader
Maria Grineva, Co-Founder of Tweeted Times
Social media and social networks can be utilized to improve news reading and news recommendation experiencce. In her talk, Maria will cover the concepts of social curation and social graph, and the technologies to utilize them for personalization and filtering, demonstrating how The Tweeted Times has implemented these ideas.
Rich eBook Platforms for publishers
Sebastien Dubuis, Managing Director of Publiwide
The challenge for publishers and the media industry is to gain engagement with their audiences across multiple reading channels. Given the high cost of producing interactive rich content, it is crucial to deliver it universally across the mobile and web environments. Sebastien talks about the trends in this space and will also present the concept they have put together to support publishers in their quest for the tablet devices market.
Special thanks to Mobiletechnics for sponsoring the venue and FREE drinks on the night. So RSVP for this event, SHARE it with friends and get there early as the FREE drinks are limited.
Walter Schí¤rer´s blog on the event: