MoMo #14: Mobile marketing and advertising

When: April 12th, 2010 18:00 registration – 18:30 General Assembly – 19:00 Program until 21:00

Location: Swisscom AG, Room Brandgym, Genfergasse 14, CH-3000 Bern

Mobile-marketing has been touted as the next big thing in the mobile industry since several years now. This session will tell you where exactly the mobile marketing and advertising industry finds itself today, the challenges that remain, and the significant opportunities that it will bring companies across the mobile and digital value-chain, as these issues become resolved and mobile turns into a truly intelligent 1-2-1 marketing medium. We will discuss :

  • Status of mobile marketing today
  • Mobile advertising as component of cross-media campaigns
  • Mobile marketing case-studies

Format for this meeting:

  • A statutory General Assembly of Mobile Monday Switzerland will be held briefly at the beginning of the meeting : agenda posted here.
  • Presentations by experts will be followed by interactive discussions.

Claude Florin, Hewlett-Packard
Peter Angelos, Mobile Monday Switzerland
Invited Speakers

Vincent Rithner
Vincent Rithner, Sobees (Slides)
Francois is co-founder & CTO sobees, a company dedicated to social information aggregation. His presentation will focus on using social information for promoting events or brands such as Alinghi.
Web , Blog , Twitter, Profile
Ronie Buergin
Ronie Bí¼rgin, web2com, Publigroupe (Slides)
Ronie is head of mobile at web2com, specialized in consulting, planning and implementation of cross-media campaigns. Ronie will describe how mobile as an ad-channel fits into media-plans today and in the future and how it compares with other online/offline ad-channels. Web site Profile
Marc Forster
Mark Forster, OnEmotion
Mark is CEO OnEmotion, supplying interactive solutions to advertising agencies, brands and operators. He will present approaches for mobile ad servers and in-game promotion.
Web site , Profile
Nicolas Heller
Nicholas Heller, Google
Nicholas is Business Development Manager EMEA at Google. He will discuss the growth of the mobile internet, how it relates to advertising and planning of digital media assets across multiple platforms.
Web site , Blog, Profile
Marc Lamarche
Marc Lamarche, Edipresse (Slides)
Marc Lamarche leads the development of mobile activities at Edipresse. He will present his experience and best practices about how to advertise without damaging user experience.
Web site , Twitter, Profile
Julia Martin Rovira, Procter and Gamble (Slides)
Julia is part of Procter & Gamble’s digital marketing team . Julia will present P&G’s views on what consumers want and don’t want from mobile marketeers.
Web site


Thanks to our event sponsors who are helping us making this event free.


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