MoMo #34 – Mobile Travel “Planes, Trains and Automobiles!”

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The Travel industry’s interest in mobile-apps is already clear to see – Most airlines have launched apps covering all stages of a passenger’s flight. Similarly online travel-agents and hotel-chains have all embraced mobile as a new engagement channel. At the same time completely new travel industry business models are being developed thanks to social-media (eg home-sharing services) and with the huge success of tablet-computing, consumers are starting to see the value in researching and booking their travels from the comfort of their armchairs.

Come and debate the future of the travel industry, and hear how mobile-technologies are already and will continue to change the way we research, book, experience and share travel events in future.

Location: SITA, 26 Chemin de Joinville, 1216 Cointrin Geneva

Date: Monday 6th May 2013

Time: 1800-2000 (registration and presentations). 2000-2100 (networking apero)
Moderator: Peter Angelos

SITA (Société Internationale de Télécommunications Aéronautiques)
Dominique El Bez (Director Messaging & Mobility Solution Line, SITA)
SITA is the world’s leading specialist in air transport communications and information technology (IT) supplying most airlines and airports across the world. Dominique has over 12 years working experience in the Air Transport Industry (ATI) and almost 20 years in the Information Technology world. At SITA, Dominique is responsible for the management of the Messaging solution line, as well as SITA Wireless and Mobility Portfolio consisting in offering end-to-end solutions to ATI specific Workforce Mobility imperatives, ranging from the sourcing of mobile devices, supporting their use across countries and the airports their customers operate in, provide adequate, flexible and competitive connectivity options and offer specific ATI Mobile applications and application integration capabilities.

Prior to this Dominique was part of the portfolio marketing team where he was responsible for developing and leading the definition of SITA’s passenger processing portfolio strategy and monitoring the industry’s adoption of passenger self-service (kiosk, web, mobile, etc.) and automation technology throughout the passenger journey.

Presentation: Dominique will present how mobile-communication technologies are transforming all aspects of airline travel (from the way passengers interact with airlines pre-flight, during flight and upon arrival), as well as for the internal airline and airport operations performed by employees of the air transport industry.

Sabine Deinhofer (E-Commerce Manager SBB Mobile)
Responsible for the distribution, the further development and the entire marketing of SBB’s application “SBB Mobile”. Sabine has an insight into one of the mobile-internet’s most popular and used services in Switzerland today.

Presentation: Travelling by train provides many use-cases where mobile-technologies can truly add-value (from travel-planning, timetable, ticket purchases to shopping) as well as new mobile services that travelers can benefit from whilst travelling. Sabine will present real-life insights into how the public utilizes these services, and briefly share potential future vision of (mobile) train travel services within Switzerland.

Taha BenMrad and Olivier Perrotey, Tooxme
Taha is the Founder of Tooxme and Managing Partner with Simalaya. He is experienced in the areas of IT Strategy & governance, Sourcing models, and complex program management. Olivier Perrotey is the Project Director of Tooxme and Senior Consultant at Simalaya. Olivier is experienced in Product & Project Management in industries as varied as Internet, Telecoms, Retail and Air Transport.

Tooxme is a real-time Ridesharing service launched in the Cantons of Geneva and Vaud in January 2013. With a focus on the Collaborative Consumption emerging trend – also known as the ‘Sharing Economy’ – empowered by Mobile technologies,

Presentation: Taha and Olivier will present Tooxme’s launch strategy, key challenges as well as its long-term vision of a smarter Mobility.

“In-your-pocket” city-guides
Matthias Lüfkens, Co-Founder, “In Your Pocket” City Guides & Digital Practice Leader, Burson-Marsteller
Matthias’s rich background in the communications and journalism sectors has enabled him to develop experience in both the worlds of „old media“ and „new-media“. For example as Head of Digital Media at the World Economic Forum he directly witnessed how world leaders (politicians, businessmen) began to adopt the latest digital-media services (eg Twitter, Facebook) to change their way of engaging with the public. Matthias is cofounder of “In Your Pocket” is one of Europe’s leading city guide publisher, publishing guides to 75 cities in 22 countries with a print-run that topped 5 million copies in 2012. The entire contents of the guides are literally “priceless” – available for free PDF download from the website since 1995 and on mobile platforms since 2010.

Presentation: “Which future for printed guidebooks?”

The travel publishing industry is undergoing fundamental changes. Do printed guidebooks have a future or will they be replaced by mobile guides powered by your friends’ social network recommendations or crowd-sourced sites like Tripadvisor and WikiVoyage? Will traditional guidebook be the next victim of the digital revolution? A look at the digital evolution of the In Your Pocket guide books. 

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