MoMo #10: Location-based services

When: November 2, 2009 18:00 (program begins at 18:30) to 21:00

Cafe Boy
, Kochstrasse 2, 8004 Zí¼rich

View MoMo#10 Zurich in a larger map



Location-based services have been identified as one of those aspects of context that will fill the coffers of telcos and application developers alike. A killer-application in its own right. Those who made such predictions and acted upon them paid dearly in the first mobile-data wave (WAP 1.0). However, possibly since the launch of the iPhone’s ability to offer location awareness, the possibilities have changed from being mere ideas to real value-added applications for which many are even prepared to pay premium.

In many markets, location-aware applications are some of the most frequently used and downloaded ones. In this event we plan to have guest speakers share their experiences, innovations and suggestions for the months ahead in what continues to be a rapidly evolving marketspace.

Format for this meeting: Presentations by experts will be followed by interactive demonstrations during our casual, informal networking and refreshments.

Demonstrations: During our networking time, we will have live LBS demonstrations and information provided by the invited speakers.

Social networking services come in many sizes and flavors to appeal to people with a wide range of languages, cultures and objectives. Many services are accessible both from the PC connected to the Web with a broadband network as well as a phone using a mobile network. What are the technology platforms for mobile social networks? How are companies currently providing mobile social networks driving growth and overcoming obstacles? What are the newest developments and what does the future hold for this category of services?
This meeting will begin with an overview of current Mobile Social Networking trends and presentation of the conclusions of Informa Media and Telecom´s new market research report on the topic. Following the analyst presentation, the executives of four companies providing mobile social networks and social media hosting services will describe their unique strategies for success.


Siddhartha Arora, IBM & Oliver Aeschliman, Netcetera

Invited Speakers

Markus Huebscher, Google Switzerland

Google’s approach to LBS
Markus Huebscher is a mobile software engineer at Google. He has worked for the past 2 years on Google Maps for Mobile. Features released during this time include My Location, Google’s location service which uses a device’s WiFi and Cell tower information to infer a user’s approximate location, and Latitude, Google’s social location sharing platform. He holds a MSc in Computer Science from ETHZ, and a PhD in Distributed Systems from Imperial College London.
Web site

Marco Zoppi, youngculture AG

Experiences with LBS and future trends
“Mobile devices such as the iPhone offer far more than only a ‘pocket-internet’, given the possibility of including the users location.” youngculture´s CTO André Horstmann came to this conclusion last year, after launching “LookItUp“, one of Switzerland´s first iPhone Application. Since then, youngculture has realized many successful mobile applications for consumers like Homegate or Comparis, all including LBS. Marco Zoppi, CEO and founder of youngculture AG, an internationally active Swiss software engineering company since 1996, will highlight their experiences with LBS as well as future trends of LBS in the market of mobile applications.
Web site

Timo Kulkki: Nokia Europe

Nokia’s approach to location based services.
Timo Kulkki, Senior Manager, theme marketing.Timo runs Navigation Theme Marketing in Europe for OVI Maps Solutions. He will discuss :
- Location based services market overview
-OVI Maps, Nokia’s mapping and navigation solution available in many S60/S40 Devices, including dedicated navigator products.
Before joining Nokia 2006, Timo worked 8 years for several LBS Companies, providing LBS technologies and applications, and later navigation to global markets.
Web site

Stefan Tramm, Netcetera

Wemlin service in Zurich
Stefan Tramm is Senior Software Engineer and Consultant with Netcetera and graduated in Computer Science at the Technical University in Braunschweig, Germany. At Netcetera, he is in charge of mobile projects and prototypes. With his vast IT experience since 1991 and as project leader, Stefan Tramm contributed significantly to launch Wemlin on the Swiss market. Wemlin is a high-end iPhone Application, displaying upcoming departures of all public transportation within Zurich’s (and Switzerland’s biggest)transport network (Zí¼rcher Verkehrsverbund, ZVV). Stefan Tramm is presenting his experiences with the launch of Wemlin.
Web site

Tom Nicolai,

Experiences with the GPS Jump’n’Run FastFoot-Challenge
Tom Nicolai is co-founder and CEO of urban team, a company specializing in GPS games since 2007. Previously, he worked for the wearable computing group of the TZI at the university of Bremen.
Web site

Matthias Sala, Gbanga

Real-world challenges in location-awareness software development and marketing
Matthias is founder and CEO of Gbanga, a mobile multi-player trans-reality game start-up he launched in 2006. Previously he was a researcher at the Palo Alto Research Center (PARC) on a project for activity-targeted mobile information. In the Smart Home Lab at Siemens CT he investigated the possibilities of self-conscious fridges and gossipy laundry dryers. He is among the winners of CTI Venture Leaders prize 2009 with Gbanga and of the second prize in Sentient Future Competition with a vision for an intelligent waste management system based on RFID. Recently, he organized a SuperHappyDevFlat in Zurich and the StartupCamp Switzerland in Basel. He holds an MSc in Computer Science from ETH Zurich, where he studied ubiquitous computing, distributed networks and pervasive gaming.
Web site

Nicolas Gí¶ll, Salzburg Research

Real world experiences from the launch of tripwolf and two case studies
Nicolas Gí¶ll is a researcher at Salzburg Research, within the Mobile and Web Information Systems (MOWI) group. His main areas of research are the design and implementation of mobile, location based information systems and traveler information and guidance systems. He has several years of experience with the design as well as the implementation of mobile applications for Java enabled Smartphones, Android powered devices and Apple’s iPhone. He has been project leader of

  • the mobile travel guide tripwolf
  • the augmented reality application providing a panoramic view of the surrounding peaks

Both applications are available through the apple Appstore.
Nicolas Gí¶ll holds an MSc in Computer Science from Paris London University in Salzburg where he studied “Applied Computer Science”.
Web site

Who is coming : see the participants list

If you have suggestions for speakers, or would like to communicate with the host of this meeting, please send e-mail to

If you have suggestions for speakers, or would like to communicate with the host of this meeting, please send e-mail to
If your company would like to sponsor this meeting of Mobile Monday Switzerland, please contact us at

Thanks to our event sponsors
momo10-netceteraNokia logo

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