MoMo #27 Mobile AR Today and Tomorrow

Swiss Mobilistas, we’re excited to announce our next exciting event of the Mobile Monday chapter Switzerland

Meeting Chair

- Christine Perey, Spime Wrangler, PEREY Research & Consulting, Montreux, CH http://www.perey.com
PEREY Research and Consulting provides market development and senior management consulting for groups working towards ubiquitous mobile Augmented Reality and the Internet of Things. Perey has worked for more than 20 years in the domain of rich media communications. She is co-founder of Mobile Monday Switzerland http://www.mobilemonday.ch , and founder of the Swiss Augmented Reality meetup group http://www.meetup.com/ARCH-Swiss-Augmented-Reality/. In mid-2010, Perey formed the International Community for AR Standards http://www.arstandards.org and is organizer of the AR-4-Basel http://www.ar-4-basel.com framework for innovation.

Guest Speakers

- Bruno Mettler, Founder & CEO of Vanija LLC Zürich, CH http://www.vanija.com
Vanija designs & realizes interactive experiences in web, mobile and digital out-of-home. Back in summer 2009 Vanija realized their first commercial augmented reality application. Bruno founded Vanija in 2008, before he worked in marketing & advertising in agencies but also on client side at BMW and Saab Automobiles.

- Jens de Smit, Software Developer, Open Standards Guy, Layar B.V. Amsterdam, NL http://www.layar.com
Jens de Smit is the company’s expert on standards for AR and the author of PorPOISe, a framework for creating content for Layar. His work is intended to drive the adoption of AR by making it easier for others to create compelling content.

- Peter Meier , CTO, metaio GmbH,http://www.metaio.com
Peter Meier is co-founder of metaio with Dr. Thomas Alt. He serves as CTO and actively takes part in expanding metaio’s technology and patent portfolio. He has led the development of junaio, metaio’s mobile AR platform, and strives to make AR a user interface technology for daily use. Metaio is leading Augmented Reality technology provider and has over 65 employees in its locations in Munich, Tokyo and San Francisco.

- Mark Billinghurst, Director, HIT Labs NZ, University of Canterbury, NZ http://www.hitlabnz.org/
Professor Mark Billinghurst is a researcher developing innovative computer interfaces that explore how virtual and real worlds can be merged. One of his research projects, the MagicBook, was winner of the 2001 Discover award for best Entertainment application, and his AR Tennis project won the 2005 IMG award for best independent mobile game. In 2001 he co-founded of ARToolworks, one of the oldest commercial AR companies.

Quick summary
Augmented Reality (AR) blends digital data with the real world in context and for use by a person in possession of any device with sensors and capable of displaying information in real time. AR was the focus of research laboratories and implemented in highly controlled professional environments long before it became popular. Today, using the latest generation of smartphones and tablets, users can now experience semi-immersive environments — they can see information associated with a place and natural features of the real world.
In this meeting, we will have the opportunity to hear about the latest developments around AR Today, at the AR Today conference.
- How are people using mobile AR?
- What does it take to developer mobile AR experiences?
These are the themes for the AR Today sessions (see full agenda for the AR Today conference). In addition, leading researchers working on the Augmented Reality of the future, also gathering in Basel for the annual International Symposium on Mixed and Augmented Reality, will join us and give us a sneak peak at what they are working on.
Join us for short presentations by your chair for the meeting, Christine Perey co-founder of Mobile Monday Switzerland, invited speakers and professional networking cocktail hosted by CeBIT and empea, organizers of the AR Today conference.

When: Meeting time: 18h00-19h00
Networking Reception: 19h00-20h30- October 26th, 2011.
Where: Congress Center Basel (near Messeplatz tram stop)

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